Furthermore, the product category, whether more frivolous or more practical, can influence whether individuals would choose to make a contribution to a charity or obtaining price discounts through purchases strahilevitz. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. The goal of this book, a companion volume to social motivations for codeswitching oxford, 1993 is to describe and explain intrasentential codeswitchingthe production of two or more languages within. Reflections on modern jewish historians, coedited with david b. The impact of moral emotions on causerelated marketing. Pdf the effects of prior impressions of a firms ethics on. Myers this article focuses on the bundling of products with. For example, the type of book that a consumer reads for pleasure and enjoyment feels unique to them compared to the types of books other people would enjoy reading. Technical report by journal of international technology and information management. In this case, the consumers own selfinterest may play an active role in judging the appropriateness of the sponsors selfinterest. International finance corporation, washington, dc 20433, usa sloan school of management, massachusetts institute of technology, cambridge, ma 029, usa received 15 april 1994. Business computers and internet college students technology application social media research usage social networks universities and colleges united states.
Donations to charity as purchase incentives psychology today. How well they work may depend on what you are trying to sell, journal of consumer research, oxford university press, vol. The effect of hedonistic and utilitarian consumer behavior. Technical report by journal of international technology and. Two lab experiments and one field study are conducted that compare the effectiveness of promised donations to charity in promoting practical. To do so, we examine a total of 162 academic papers in the fields of management, economics, sociology, and public policy, and analyze their content in a systematic fashion. Myers 1998, donations to charity as purchase incentives. In the world of brickandmortar, consumers may splurge on some books at a. Consumer perceptions of compatibility in causerelated marketing messages. Cause related marketing in new zealand request pdf. Strahilevitz and myers 1998 and others have shown that it can backfire drumwright, 1996. How well they work may depend on what you are trying to sell, journal of consumer. Here youll find current best sellers in books, new releases in books, deals in books, kindle ebooks, audible audiobooks, and so much more. How well they work may depend on what you are trying to.
The role of product and consumer characteristics in the appeal of causerelated products. Indulgence as selfreward for prior shopping restraint. Effects of peer consumption on hedonic purchase decisions. In this context, the goalattribute compatibility hypothesis can be derived by applying the regulatory fit principle to choice. She has also edited a volume of essays on language and literature oup 1998 and has published a number of articles in her areas of interest. Search the worlds most comprehensive index of fulltext books. I feel that it gives a quick overview of nonviolent communication and can be used as a book to give to someone else who wants to know what about nonviolent communication. The effect of hedonistic and utilitarian consumer behavior on.
The effects of prior impressions of a firms ethics on the success of a causerelated marketing campaign. The effects of utilitarian and hedonic attributes on. Pdf the effects of prior impressions of a firms ethics. Highfit charitable initiatives increase hedonic consumption through. How well they work may depend on what you are trying to sell, journal of consumer research, oxford university. How well they work may depend on what you are trying to sell, journal of consumer research, 24 4, 434 46. How well they work may depend on what you are trying to sell michal strahilevitz john g.
Mental accounting of savings and debt, marketing science, 17 1, 428. How well they work may depend on what you are trying to sell, journal of consumer research, 24 march. The effect of ownership history on the valuation of objects. Browse the worlds largest ebookstore and start reading today on the web, tablet, phone, or ereader. The role of product and consumer characteristics in the appeal of causerelated products yael zemackrugar a.
How well they work may depend on what you are trying to sell. Exploring the consumption of charitylinked products. Hedonic and utilitarian motivations behind shopping and. It is also a good book for a quick reference on how to formulate responses using nvc. This line of work has recognized the inherent intertemporal trade. The effects of product type and donation magnitude on willingness. Strahilevitz and myers 1998, donations to charitable causes liu and aaker 2008. Like the previous edition, this text is designed as a comprehensive text in measurement for researchers and for use in graduate courses in psychology, education and areas of business such as management and marketing. Staley denied, however, that he harbored any prejudice against myers because myers was a black man living with a white woman. How well they work may depend on what you are trying to sell, journal of consumer research, 24 march, 43446. Strahilevitz and myers 1998 speculate that crm initiatives may soothe consumers feelings of.
Using a simple theoretical model, this paper demonstrates that an. Strahilevitz and myers 1998 treated donation as a justification for purchases, and products were divided into two types, including utilitarian and hedonic goods, and their study suggested that. Exploring psychology, fifth edition in modules by david g. Historical and contemporary reconsiderations of the jewish community, coedited with william v. The impact of price promotions on checkout donations emerald.
The books homepage helps you explore earths biggest bookstore without ever leaving the comfort of your couch. Exploring the consumption of charitylinked products 55 strahilevitz and myers 1998 discussed how hedonic and utilitarian motivations influence the effectiveness of using donations to charity. Strahilevitz and myers 1998 showed that preferences for a hedonic option are. Myers and diener 1995 methodology and procedures happy people the traits of happy people. Despite their growing popularity, the implications of pointofpurchase solicitations are unclear. Using a simple theoretical model, this paper demonstrates that an individuals behavior is greatly influenced by her hedonic and utilitarian values of a task. Two lab experiments and one field study are conducted that compare the effectiveness of promised donations to charity in promoting practical necessities e.
Previous work on the endowment effect has demonstrated that current ownership status affects object valuation and that this effect occurs instantaneously on possession of an object. The effect of ownership history on the valuation of objects michal a strahilevitz and george loewenstein journal of consumer research, 1998, vol. In contrast, utilitarian motivations are driven by need fulfillment strahilevitz and myers 1998, which is typically common to all consumers. Luxury consumption is presumed to evoke guilt whereas donation to. Like the previous edition, this text is designed as a comprehensive text in measurement for researchers and for use in graduate courses in psychology. Pdf exploring the consumption of charitylinked products. Strahilevitz and myers 1998 looked at the effectiveness of adding a financial incentive i. I already have a lot to pay in school fees so anything saved on books. Exploring the consumption of charitylinked products 55 strahilevitz and myers 1998 discussed how hedonic and utilitarian motivations influence the effectiveness of using donations to charity as. This article focuses on the bundling of products with promised contributions to charity.
The effects of prior impressions of a firms ethics on the. For some people relationships create more stress and unhappiness than happiness. Because of the increased use of charitylinked promotions in the marketplace, recent studies have begun to examine potential factors that might affect the crm effectiveness and how consumers respond to crm e. International finance corporation, washington, dc 20433, usa sloan school of. How do price and quantity promotions affect hedonic purchases. Influence of purchase motivation on perceived preference. Strahilevitz and myers 1998 treated donation as a justification for purchases, and products were divided into two types, including utilitarian and hedonic goods, and their study suggested that promised donations had a greater effect on promotion of luxuries than of necessities, especially for guiltsensitive consumers zemackrugar et al. For example, strahilevitz and myers 1998 examined instore situations and found. Michal a strahilevitz and george loewenstein journal of consumer research, 1998, vol. Participants were assigned to either a utilitarian or hedonic purchase motivation condition and asked their preference between a small 6 or large 24 assortment of product. This research examines how a focus on time versus money can lead to two distinct mindsets that impact consumers willingness to donate to charitable causes. Psychological analysis of consumer intertemporal decisions. He received his jd in 1999 from yale law school, where he served as executive editor of the yale law journal.
Lior strahilevitz received his ba in political science from the university of california at berkeley in 1996, graduating with highest honors. Myers and a great selection of related books, art and collectibles available now at. Thus, the regulatory fit principle yields the prediction that outcomes consistent with individuals selfregulatory orientation are likely to be viewed as rela. High self esteem sense of personal control optimism extravesion the relationships of happy people.
Strahilevitz and myers 1998 view this bundling approach product and a donation as a method of offering consumers two distinct positive. In contrast, utilitarian motivations are driven by need fulfillment strahilevitz. Thus, the regulatory fit principle yields the prediction that outcomes. Strahilevitz and myers 1998, respectively, we characterize hedonic and utilitarian purchase motivations in our scenarios as plea sureseeking and taskdriven. He received his jd in 1999 from yale law school, where he served as. Strategies for the college classroom meyers, chet, jones, thomas b. Corporate sponsorships of philanthropic activities. Some research has shown that crm activities are positively viewed by shoppers ellen, mohr and webb 2000. The effects of utilitarian and hedonic attributes on voluntary media selection. Hedonic and utilitarian motivations behind shopping and research behaviors.